Uncle Bens Logo. Uncle Ben's rice may be getting a new logo after Quaker Foods announced it would be changing the name and image on its Aunt Jemima brand in a bid to "make progress toward racial equality. The brand was introduced by Converted Rice Inc., which was later bought by Mars, Inc.
How long has Uncle Ben's logo been around? Parent company Mars Inc. announced Wednesday that it would. Uncle Ben's rice may be getting a new logo after Quaker Foods announced it would be changing the name and image on its Aunt Jemima brand in a bid to "make progress toward racial equality.
Uncle Ben's rice may be getting a new logo after Quaker Foods announced it would be changing the name and image on its Aunt Jemima brand in a bid to "make progress toward racial equality.
Butterworth's syrup, owned by ConAgra Brands Inc.
Today, "Uncle Ben" wears a collared shirt instead. How long has Uncle Ben's logo been around? The Uncle Ben logo and name was based on two people, according to the brand's website: a Black Texan rice farmer, who was known as Uncle Ben, and a beloved Chicago chef and waiter named Frank.